Project

Exhibition Identity

DrawButterfly

Data Visualization, Generative Design



Data Visualization, Machine Learning




© 2026 Chloe Ling. All rights reserved.
Website Design & Development:  Chloe Ling



Info







Alfred Hitchcock: Pure Cinema
Book Design
Editorial Direction





This project was created at The Cooper Union for the class Advanced Typography and Book Design taught by Jesse Johanning. It is a speculative monograph imagining an expanded edition on Alfred Hitchcock's approach to style and "pure cinema." The interview reprint, foreword excerpt, and visual treatment represent a design exercise, not an authorized published edition.

Format: Hardcover, 8 × 10.5 in., 250 pp., matte stock
Binding: Casebound construction
Cover: Woven cloth, blind deboss + foil stamp

Interview: Alfred Hitchcock, with Cinema (JR. Silke)
Foreword: François Truffaut
Photography: Bob Willoughby, Philippe Halsman
Film Stills: Paramount Pictures, Universal Pictures
Typeface: Saul Bass 
Book Design and Art Direction: Chloe Ling
Editorial Direction: Chloe Ling

Special thanks to Jesse and Cooper Union :)  







Alfred Hitchcock and François Truffaut at Universal Studios, Hollywood, 
August 1962. Photographed by Philippe Halsman.







Hitchcock’s signature was incorporated into the cover design as a mark of authorship. 













The layout borrows directly from the vertical scroll of a film's closing credits.








Venus Bold, used by Saul Bass in his title design for Psycho, is carried into the book as the primary display typeface. 
Helvetica provides the body text, maintaining a clear editorial structure.






















































































Alfred Hitchcock with cinematographer Robert Burks in New York City filming NORTH BY NORTHWEST (1959).








Photo credits (in order of appearance):



Alfred Hitchcock and François Truffaut at Universal Studios, Hollywood, August 1962, photograph by Philippe Halsman; Alfred Hitchcock, 1960, photograph by Paramount Pictures; film stills from Psycho, 1960, Paramount Pictures; film stills from Vertigo, 1958, Paramount Pictures; film stills from The Birds, 1963, Universal Pictures; film stills from North by Northwest, 1959, Metro-Goldwyn-Mayer; photographs by Bob Willoughby.

Interview: “Hitchcock on Style: An Interview with Alfred Hitchcock,” Cinema (US), August–September 1963, Vol. 5, No. 1, pp. 4–8, 34–35. Reprinted in Hitchcock on Hitchcock: Volume 1, edited by Sidney Gottlieb, 1995.
Foreword: François Truffaut, “Hitchcock—His True Power Is Emotion,” The New York Times, March 4, 1979, sec. II, pp. 1, 19.

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher.







Hitchcock beneath miniature ladders 
 by Philippe Halsman, 1962.